from Baby & Kids magazine:
Aurora’s Custom-Plush Program Receives Praise
Criss Angel, Tennessee Bulldogs, the Florida Gators, Claire’s retail outlets, Knott’s Berry Farm and San Diego Zoo are just a few of the personalities, businesses and brands that have taken advantage of Aurora World’s custom-plush program. Aurora has more than 3,000 products, but it also offers custom, personalized plush products for businesses worldwide.
“Our company has purchased a variety of custom pieces from Aurora for several years,” says Carol Hoover, senior buyer for Perform Group, LLC, producers of high-performance apparel for the global markets of dance and gymnastics most recently featured in the 2008 Beijing Summer Olympics. Hoover adds, “Darlene Aybar, who is the custom division supervisor, has made the process simple for us, and we are confident year after year that the end product will meet our specifications for quality and design expectations.”
Aybar says companies must create a unique image to brand themselves and differentiate their company from competitors, which ultimately will help grow business and build lasting relationships with customers. She adds that “custom plush should be integrated into every marketing plan and used in merchandising strategy or as promotional pieces.”
E-mail Aybar at firstname.lastname@example.org for details.